Company Of Good

ABR is a founding member of the Company of Good (‘COG’). Supported by the Ministry Of Culture, Community & Youth, COG was set up by the Singapore Business Federation Foundation and the National Volunteer & Philanthropy Centre. The organisation’s vision is to drive corporate giving in Singapore. ABR was conferred the Champion of Good award in 2020 recognition of its exemplary giving. This is the Group’s third time receiving this award.

Recent Initiatives

Supporting Education, Employment & Empowerment

Daughters Of Tomorrow’s (‘DOT’) mission is to facilitate career opportunities for underprivileged women. DOT seeks to empower women to be financially independent and build resilient families.

ABR’s collaboration with DOT started in 2019 with Swensen’s’ participation as a partner for DOT’s Inclusive Table Program. Under the program, the beneficiaries who have been bridged into employment celebrate their success with a meal at Swensen’s.

In 2020, the Group launched its #PayItForwardWithSwensens campaign which aimed to raise awareness of DOT’s work and mission. The campaign offers customers the opportunity to make a contribution by purchasing a log cake for DOT beneficiaries. To complete the meal, Swensen’s tops up the contribution with a full dining experience.

The Delta Senior School by APSN provides a platform for students with special needs to become socially responsible citizens who contribute to their families and community. In 2020, ABR was presented with a Certification of Appreciation by APSN Principal, Mr Subash Lazar, and Acting CEO, Mr Stanley Tang. This was in recognition of the Group’s contributions as an employment partner since 2008.

From 2013, the Group has been rendering technical support and resources for an on-campus Swensen’s training cafe. The objective of the cafe and our partnership is to equip students with vocational skills and enhance their employability. In 2020, the Group expanded these efforts with a collaboration between APSN and Tip Top’s central manufacturing department to design an on-the-job training program.

The Group also provides employment opportunities for Delta Senior School graduates. During the year, two Delta Senior School students joined ABR, this is in addition to two existing APSN graduates who have been promoted to the role of supervisor during their time with us.

AWWA provides special education to children with multiple disabilities and children with autism to maximise their potential for independence and improve their quality of life.

ABR’s partnership with AWWA seeks to reinforce students’ lifelong learning skills. In 2018, ABR supported the renovation of their canteen to create an F&B training space with a Tip Top food kiosk as part of their School Based Attachment Training programme. ABR continues to support this programme with training and job placements for current students and graduates of AWWA.

Community Development Councils (CDCs) administer a variety of local assistance schemes that complement the government’s efforts to strengthen our social safety net. Since 2012, ABR has worked with various CDC Career Centres to offer job opportunities to the general public.

Yellow Ribbon Singapore (formerly known as ‘SCORE’) since 2010. The organisation is committed to rebuild lives of ex-offenders by helping them enhance their potential and employability.

ABR is involved in Yellow Ribbon’s various programmes including the Direct Release and Residential Scheme, and participates in recruitment interviews held within prisons. Professional training and a clear career path is provided to motivate inmates. With greater opportunities, fair remuneration and performance based promotions, ex-offenders benefit from this initiative as part of efforts to facilitate their integration back into society

Community Services by providing baking and marketing skills training to beneficiaries from low income families that aspire to start home-based businesses. A half day workshop was conducted during the SG Cares Giving Week by staff volunteers from ABR in December 2020.

ABR made a cash donation of $4,100 towards the Republic Polytechnic Education Fund in 2020 in support of students on financial assistance schemes.

Metta School offers special education to students with mild intellectual disabilities and to children with autism. Since 2013, ABR has been a partner of Metta School for its Employment Pathway Program. A work attachment scheme, the programme provides real world training venues for students preparing to join the workforc

Giving Back

HCA Hospice Care’s Star PALS (Paediatric Advanced Life Support) service is dedicated to improving the quality of life for children and minors with life-threatening or life-limiting conditions. Since 2013, ABR has been donating ice cream birthday cakes for beneficiaries.

Club Rainbow supports and empowers children with chronic illnesses and their families by providing compassionate and relevant services in their journey towards an enriching life. Since 2005, ABR has donated more than 1,100 Swensen’s ice cream cakes for Club Rainbow’s beneficiaries.

Extending Support During The Pandemic

Over four weeks in May 2020, ABR delivered warm snacks to the elderly residents and care givers at Geylang East Home. Since the start of Circuit Breaker, caregivers had been unable to leave the home to buy snacks for themselves and the elderly.

CapitalLand initiated the #MealOnMe campaign during the Circuit Breaker period to provide meals to vulnerable groups and healthcare workers. As a partner, ABR delivered hot meals from Tip Top to the seniors and caregivers of Apex Harmony Lodge.

In April 2020, the Group sponsored 600 Swensen’s ice cream treats to dormitory residents at Kranji Loop and Senoko South where MOM assessments were being conducted.

Frontline staff at the National University Healthcare System (NUHS) had been working according to intense schedules during the Circuit Breaker period.

In June 2020, ABR staff hand delivered 1,000 of Tip Top’s signature Chicken Curry Puffs to frontline staff working at various NUHS facilities including Ng Teng Feng General Hospital, Alexandra Hospital, St Luke’s Hospital and Jurong Polyclinic. The puffs were accompanied with thank you cards filled with words of appreciation, care and support penned by customers and ABR staff.